At the beginning of March, one of the most important agricultural exhibitions in Mexico took place, Agrobaja 2023, a national and international agribusiness platform that is held every year in the city of Mexicali (Mexico). It was not until 2000 that the Patronato de Agrobaja, a civil association formed by local entrepreneurs interested in the agro-cultural development of their region, was created. The aim of the fair was to form relationships with both public and private organisations, and it was in 2001 that the first Expo Agrobaja was held, which served as a showcase for producers, exporters and service providers…